We’re a team of parents, scientists, and wellness advocates who saw a gap in India’s baby nutrition landscape — a need for clean, evidence-based, and truly transparent products that meet global standards. While raising our own children, we struggled to find formula and toddler foods we could wholeheartedly trust. Most options in India were either outdated, poorly regulated, or didn’t align with modern nutritional science. So we decided to build what we wished existed: a brand that puts babies first and builds trust from day one.